Costco College Essay

The Business Insider piece that originally introduced Stinson’s essay to the world framed her success in their title: “This Essay Got a High School Senior Into 5 Ivy League Schools and Stanford.” As a college essay expert and advisor, I would love to be able to tell you that a college essay can get you into the school of your dreams. But the truth is, a wide array of factors are considered in admissions decisions and the essay is just one of them. And media attention that focuses exclusively on students who gain admission to multiple Ivy League Institutions sends the wrong message to students (and parents) about what is important and why they should pay attention to Stinson’s writing.

The Costco Essay Deconstructed

Students searching for exemplary examples of college admissions essays may already be familiar with what has come to be known as The Costco Essay, but it is worth digging a little deeper to understand how this essay that “got a high school senior in to 5 Ivy League colleges” actually works.

Many people have noted that the essay alone did not get the student admitted to all these schools, rather it was the totality of her application. This is of course true! We have ourselves written extensively about the 11 distinct criteria colleges use to evaluate applicants, but the fact remains that when so many students have great grades and test scores, your college essays are clearly an important opportunity to stand out.

I caution all my students not to read an excessive amount of examples, because it can become overwhelming to compare too many glowing finished essays to one’s own blank page or early draft in progress. But if you read in the right spirit, I believe a few examples can be both instructive and inspiring. I have tried to explain some of what I find compelling about the Costco Essay.

Prompt 1: Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.

Now more than ever, colleges are affirming the weight given to a student’s character as it comes through across all elements of an application. So have no illusions that grades and test scores make one applicant more qualified or deserving of admission to college than another. We are not looking at the whole application, but in addition to being well written, this essay demonstrates of the kind of character that Ivy League and all colleges want on their campus.

Thanks for reading!

Ready to write your personal statement with Peter and I as your coach? Good news, the next cohort of Write Your Way Into College starts soon.

If you’re looking for more personalized 1-to-1 counseling through the college admission process, PCC is here for you. To learn about our comprehensive packages click here .

If you’re not already receiving The Savvy Applicant (our weekly newsletter where we share important college admissions news and actionable guidance) you can subscribe at the top right of this page.

ICYMI- Why The Costco College Essay Is Crucial Reading for Future College Applicants

By now you have probably heard about or read the college essay by high schooler Brittany Stinson detailing how her routine trips to Costco shaped her life and world. In the piece, now officially at viral status, Stinson paints a vivid picture of how wandering up and down the aisles at her favorite big box store inspired her to ponder the addictive nature of Nutella, imagine physics experiments involving 3-pound tubs of sour cream and converse with her father about historical figures who share their aliases with giant hams. The essay is clever, warm and highly observant and introspective. If Costco is a kingdom, as Brittany claims, she is currently its reigning Queen. […]

The Business Insider piece that originally introduced Stinson’s essay to the world framed her success in their title: “This Essay Got a High School Senior Into 5 Ivy League Schools and Stanford.” As a college essay expert and advisor, I would love to be able to tell you that a college essay can get you into the school of your dreams. But the truth is, a wide array of factors are considered in admissions decisions and the essay is just one of them. And media attention that focuses exclusively on students who gain admission to multiple Ivy League Institutions sends the wrong message to students (and parents) about what is important and why they should pay attention to Stinson’s writing.

Stinson’s essay was not her ticket to admission. It was a thoughtfully crafted, brilliantly executed piece of a very complex puzzle. Still, the college essay is a highly significant piece of the puzzle in that it is one of the only opportunities students have to speak to admissions officers in their own voices and highlight something about their personalities or passions that allows them to stand our from other, similarly qualified candidates.

So what should students and parents take away from the Costco essay?